About Big Ticket
Proven Experience. Practical Solutions. Measurable Results.
Big Ticket Consulting is built for organizations that need experienced revenue leadership, sharper strategy, and stronger execution. The work is tailored, practical, and focused on results.
$135M+
Annual Ticket Revenue Led
20+
Career YOY Sales Increases
6+
Leagues & Levels of Experience
About Michael Schetzel
Michael Schetzel is the founder of Big Ticket Consulting and a senior sports business executive with a proven track record of driving revenue growth across professional sports organizations at every level — from major league franchises to emerging properties.
Over the course of his career, Michael has generated consistent year-over-year revenue increases, leading ticket sales, corporate partnerships, and overall business operations for organizations including the Boston Red Sox, Real Salt Lake, Nashville SC, FC Tulsa, and Indy Eleven. His leadership has contributed to more than $135 million in annual ticket revenue, record-setting expansion campaigns, and transformational partnership deals.
Michael is widely recognized for his ability to build and scale revenue engines from the ground up. He has launched ticketing and service departments, developed premium seating products, secured high-value corporate partnerships — including landmark jersey-front sponsorships — and created innovative fan engagement strategies that translate directly into measurable financial results.
In addition to his team leadership roles, Michael has worked across the broader sports industry as a consultant and advisor. His recent work includes supporting expansion clubs, advising premium experience strategy through his involvement with the Association of Luxury Suite Directors (ALSD), and driving business development initiatives for emerging ticket technology platforms.
Fluent in Spanish and experienced across diverse markets, Michael brings both a global perspective and a hands-on, results-driven approach. Through Big Ticket Consulting, he partners with teams, leagues, and organizations to unlock revenue opportunities, build sustainable sales structures, and deliver immediate business impact.
At a Glance
- check_circleFounder, Big Ticket Consulting
- check_circleFormer executive: Boston Red Sox, Real Salt Lake, Nashville SC, FC Tulsa, Indy Eleven
- check_circleDeep experience in ticket sales, premium sales, partnerships & business operations
- check_circleFluent in Spanish
- check_circleAvailable for project, interim & fractional leadership work
Why Teams Choose Big Ticket Consulting
Organizations turn to Big Ticket when they need more than generic advice — someone who understands how revenue departments really work, where opportunities are being missed, and how to create structure that leads to results.
Select Clients & Recent Success
A sample of organizations Big Ticket Consulting has partnered with to drive revenue and operational results.
Arizona Coyotes (NHL)
Served as a consultant and interim Director of Ticket Operations, helping prepare the organization for the 2016-17 NHL season. Focus areas included operational readiness, ticketing system management, and process optimization.
AV ALTA FC (USL League One)
Partnered with ownership to establish and launch the club's corporate partnership strategy ahead of its inaugural season. Built foundational sales materials, developed inventory structure, and created a go-to-market approach for early revenue success.
ALSD / The Premium Experience Network
Actively consults with ALSD supporting membership growth, sponsorship development, and industry engagement. Maintains deep involvement in premium seating trends, ensuring clients benefit from the latest innovations in hospitality and fan experience.
RevPro (Ticket Technology)
Led business development efforts focused on helping teams monetize distressed ticket inventory through innovative distribution strategies. Developed outreach messaging, partnership strategy, and value propositions aligned with team revenue goals.
How We Can Work Together
Every organization has different needs. Big Ticket Consulting offers flexible ways to engage based on your goals, timeline, and internal resources.
Project-Based Consulting
Ideal for specific priorities such as building a sponsorship deck, auditing inventory, refining ticket structure, or improving operations.
Ongoing Advisory Support
Best for teams and organizations that want regular strategy support, accountability, and experienced guidance over time.
Fractional Executive Leadership
A strong fit for organizations that need executive-level revenue or business leadership without hiring a full-time CRO or CBO.
Let's Build Your Next Revenue Opportunity
Whether you need help building a partnership pipeline, improving ticket performance, organizing operations, or adding executive-level leadership, Big Ticket Consulting is ready to help.
Available for consulting engagements, interim assignments, and fractional leadership roles.