Venues
Arena Naming Rights Deal
Securing a transformative naming rights partnership
Client
Multi-Purpose Entertainment Arena
Duration
24 months
Services Provided
$150M
Deal Value
Total deal value over 15 years
$10M
Annual Value
Average annual value
25%
Premium
Above market comparable deals
8 mo
Timeline
From kickoff to signed deal
The Challenge
The arena's previous naming rights deal was expiring, and the ownership group wanted to secure a premium partner that would elevate the venue's profile while maximizing financial terms. The market was competitive, and several other major venues were also seeking naming rights partners simultaneously.
Our Solution
We developed a comprehensive market analysis to identify the most promising naming rights prospects, created compelling pitch materials that highlighted the arena's unique value proposition, and managed a competitive bidding process. Our team leveraged deep industry relationships to ensure access to decision-makers at target companies.
"Big Ticket's strategic approach and industry connections were instrumental in securing a deal that exceeded our expectations on every dimension."
President of Business Operations
Arena Ownership Group
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