Our Team

Meet the experts behind Big Ticket.

Our team brings together decades of experience across sports, entertainment, and venue operations. We've sat in your seat, faced your challenges, and know what it takes to succeed.

Leadership Team

Michael Schetzel

Founder & CEO

With over 25 years in sports business, Michael has led commercial operations for multiple professional franchises and served as a trusted advisor to leagues and venues worldwide.

Sarah Martinez

Managing Partner, Partnerships

Sarah brings 20+ years of sponsorship sales experience, having closed over $500M in partnership deals throughout her career with major sports properties.

Michael Chen

Managing Partner, Ticketing

A pioneer in dynamic pricing and ticketing analytics, Michael has helped teams and venues optimize millions of dollars in ticket revenue.

Emily Thompson

Senior Vice President, Analytics

Emily leads our analytics practice, bringing a data science background combined with deep sports industry experience to every engagement.

Strategic Advisors

David Williams

Strategic Advisor

Former President of a major professional sports league with 30+ years of industry leadership.

Jennifer Park

Strategic Advisor

Former CMO of a Fortune 500 entertainment company with expertise in brand partnerships.

Our Values

The principles that guide everything we do.

Results-Driven

We measure our success by your results. Every engagement is focused on delivering measurable, meaningful outcomes.

Partnership Mindset

We're not just consultants—we're partners invested in your long-term success. Your wins are our wins.

Industry Expertise

We've walked in your shoes. Our team brings real-world experience from the front lines of sports and entertainment.

Ready to unlock your commercial potential?

Let's discuss how Big Ticket can help transform your commercial operations and drive measurable results.

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