Professional Sports
MLS Club Partnership Transformation
Underperforming sponsorship program with declining renewals
Client
Major League Soccer Club
Duration
18 months
Services Provided
40%
Revenue Increase
Year-over-year partnership revenue growth
92%
Renewal Rate
Partner renewal rate achieved
12
New Partners
New major partnerships secured
2.5x
Deal Size
Average deal size increase
The Challenge
The club was struggling with a sponsorship program that had seen declining renewal rates for three consecutive years. Their partnership inventory was undervalued, sales processes were inconsistent, and the team lacked the relationships and expertise needed to close major deals. Revenue was 35% below market comparables.
Our Solution
We conducted a complete audit of the sponsorship inventory, revalued assets based on market research, and developed a new partnership structure with tiered offerings. Our team worked alongside club sales staff to rebuild relationships with lapsed partners and identify new prospects. We also implemented a new CRM system and sales processes to ensure consistency and accountability.
"Big Ticket transformed our sponsorship program from a weakness into a strength. Their deep industry relationships and hands-on approach made all the difference."
Chief Revenue Officer
MLS Club
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