Professional Sports
NFL Team Dynamic Pricing Implementation
Maximizing single-game ticket revenue
Client
NFL Franchise
Duration
12 months
Services Provided
22%
Revenue Increase
Per-game revenue improvement
98%
Sell-Through
Average attendance rate
35%
Premium Capture
More revenue from premium games
-40%
Secondary Market
Reduction in secondary market leakage
The Challenge
The team was leaving significant revenue on the table through static pricing. Premium matchups were selling out immediately at below-market prices, while less attractive games saw high inventory levels on game day. The team needed a more sophisticated approach to pricing.
Our Solution
We conducted a comprehensive demand analysis, implemented a dynamic pricing platform, and developed pricing algorithms calibrated to the team's specific demand patterns. We also trained the ticketing team on managing dynamic pricing and established monitoring protocols to ensure optimal performance.
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