Professional Sports
Stadium Premium Seating Overhaul
Aging premium inventory with declining demand
Client
MLB Stadium
Duration
18 months
Services Provided
85%
Renewal Rate
Suite renewal rate achieved
$8M
New Revenue
Annual premium revenue increase
94%
Satisfaction
Premium member satisfaction score
200+
Waitlist
New suite waitlist members
The Challenge
The stadium's premium products hadn't been updated in over a decade. Suite renewal rates had dropped to 65%, club seat demand was declining, and the team was losing ground to competitors with newer facilities.
Our Solution
We led a comprehensive redesign of the premium experience, including physical renovations, enhanced hospitality offerings, and new membership benefits. We also developed a targeted sales and retention strategy focused on high-value clients.
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